One for One

For those of you who are regular readers of N4 Mummy, you’ll know just how much I applaud companies who seek to make a positive difference, TOMS is no exception. They’re a brand who I’m sure you know and love, for their über comfy shoes and commitment to helping people in need. You see for every TOMS product purchased, TOMS will help a person, hence their slogan “One for One”. To date over 45 million pairs of shoes have been given to those who can’t afford them. So when I was invited by Mother’s Meeting to celebrate the launch of TOMS new range, in partnership with National Geographic, I couldn’t say no.

Mother’s Meeting

For those of you who don’t know what a Mother’s Meeting is, let me explain. Founded by Jenny Scott, it’s a group of like-minded mummies who want to talk about more than just nappies and sleep deprivation. Creative mummies who care about the latest trends, culture and the newest soho hotspot. TOMS had pulled in help from the super energetic Sharky & George who put on a whole host of entertainment to keep little ones happy; including games, arts and crafts and face painting by Snapdragon, There was plenty of tea, coffee and prosecco (!) to go round and lunch for everyone.

Help Save Big Cats

TOMS have created their Big Cats Collection to raise awareness of the need to protect these creatures. Big cats are disappearing in the wild at an alarming rate, and this collection will support National Geographic’s nonprofit work. They are working on conservation and education projects, such as providing patrols to prevent poaching and building enclosures to protect these endangered cats from retaliatory killing. The collection takes inspiration from the very animals they are trying to help, with a range of animal print footwear, eyewear and even a backpack.

For every pair of shoes bought TOMS gives a pair away. For every pair of sunglasses bought TOMS give a pair of glasses for someone who can’t see, and for every bag bought TOMS provides a midwife with a bag for a newborn child in areas of extreme poverty.

The Verdict?

Clearly TOMS are a brand who care about helping others and our world and you can’t fault them for that. From a fashion perspective, the animal print is right on the mark, though with my buyers head on I question the wisdom of launching a new range of essentially summer shoes and sunglasses as we go into winter.

A big thank you to TOMS and Mother’s Meeting for inviting me to celebrate this launch.